Last Updated: 5 August 2026

1. Introduction

Amaryllise Group Ltd (“Amaryllise Group“, “we“, “us” or “our“) is committed to protecting your privacy and handling your personal information transparently, securely and in accordance with applicable data protection laws.

This Privacy Policy explains how we collect, use, store, share and protect your personal information whenever you visit one of our websites, use one of our online services, communicate with us or otherwise interact with us.

We believe that privacy should be simple to understand. This policy explains what information we collect, why we collect it, how long we keep it and the rights you have over your personal information.

By using one of our websites or services, you acknowledge that you have read this Privacy Policy.

2. Who We Are

This Privacy Policy applies to websites, online platforms, applications and digital services owned or operated by Amaryllise Group Ltd (Company Number 16951994).

Our brands currently include, but are not limited to:

• Amaryllise Magazine
• Amaryllise Records
• other brands, publications, creative projects and services operated by Amaryllise Group Ltd unless stated otherwise.

Registered Office

82A James Carter Road,

Mildenhall, Bury St Edmunds,

England, IP28 7DE

Email:

privacy@amaryllise.com

For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Amaryllise Group Ltd is the Data Controller, meaning we decide how and why your personal information is processed.

Where a website, event or service is operated jointly with another organisation, partner or service provider, we will identify this where required by law.

3. Scope of this Privacy Policy

This Privacy Policy applies whenever you:

• visit one of our websites;
• read articles or editorial content;
• subscribe to newsletters or mailing lists;
• create an account;
• purchase products or services;
• submit articles, stories, photographs or other creative work;
• submit music, demos or artist applications;
• apply for employment or volunteer opportunities;
• contact us by email, social media or contact forms;
• register for events;
• enter competitions or giveaways;
• purchase event tickets where available;
• respond to surveys;
• participate in interviews;
• interact with advertisements operated by us;
• communicate with us in any other way; or
• otherwise provide us with personal information.

This Privacy Policy also applies to information collected automatically through cookies and similar technologies as described in our Cookie Policy.

It does not apply to third-party websites or services that we do not own or control, even where links appear on our websites. Those organisations have their own privacy policies, and we encourage you to read them before providing any personal information.

4. Information We Collect

The personal information we collect depends upon how you interact with us.

We may collect one or more of the following categories of information.

A. Identity Information

This may include:

• full name;
• preferred name;
• pen name;
• stage name;
• username;
• date of birth;
• age;
• nationality;
• country of residence.

B. Contact Information

This may include:

• email address;
• telephone number;
• postal address;
• billing address;
• delivery address.

C. Account Information

Where you create an account, we may collect:

• username;
• encrypted password;
• account preferences;
• saved items;
• purchase history;
• subscription information;
• communication preferences.

D. Editorial, Publishing and Creative Submissions

Where you submit work to one of our brands, we may collect information including:

• articles;
• story pitches;
• manuscripts;
• novels;
• poetry;
• photography;
• artwork;
• illustrations;
• portfolios;
• biographies;
• author profiles;
• contributor information;
• publishing proposals;
• social media profiles;
• supporting documents.

E. Music and Artist Information

Where you apply to work with one of our music brands, we may collect:

• artist name;
• biography;
• streaming links;
• demo recordings;
• music files;
• videos;
• photographs;
• electronic press kits;
• management details;
• publishing information;
• previous releases;
• links to online content.

F. Employment and Volunteer Applications

If you apply to work or volunteer with us, we may collect:

• CVs;
• covering letters;
• employment history;
• qualifications;
• references;
• interview notes;
• application correspondence.

G. Purchase Information

Where you purchase products or services, we may collect:

• order details;
• billing information;
• delivery information;
• transaction history;
• payment confirmation.

Payment card information is normally processed securely by third-party payment providers and is not stored by Amaryllise Group Ltd unless expressly stated.

H. Communications

We may collect records of communications between you and us, including:

• emails;
• contact forms;
• customer support enquiries;
• interview requests;
• direct messages;
• competition entries;
• survey responses;
• feedback;
• correspondence.

I. Technical Information

When you visit our websites, we may automatically collect:

• IP address;
• browser type;
• operating system;
• device type;
• referring website;
• pages visited;
• time spent on pages;
• language settings;
• date and time of access;
• diagnostic information;
• crash reports.

J. Marketing Information

We may collect information regarding:

• newsletter subscriptions;
• mailing list preferences;
• marketing preferences;
• competition participation;
• promotional campaign engagement;
• advertising interactions.

K. Cookies and Similar Technologies

We also collect information through:

• cookies;
• analytics services;
• pixels;
• web beacons;
• local storage technologies; and
• similar technologies.

Further information can be found in our Cookie Policy.

5. Information We Receive From Third Parties

We may receive personal information about you from trusted third parties where permitted by law.

These may include:

• social media platforms;
• payment service providers;
• newsletter and email marketing providers;
• website analytics providers;
• advertising partners;
• ticketing providers;
• merchandise fulfilment providers;
• delivery companies;
• identity verification providers;
• fraud prevention services;
• recruitment platforms;
• cloud hosting providers; and
• publicly available sources where permitted by law.

Where we receive information from third parties, we will process it in accordance with this Privacy Policy and applicable data protection legislation.

6. How We Use Your Personal Information

We only process your personal information where we have a lawful basis to do so under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Depending on how you interact with us, we may use your personal information to:

• operate and maintain our websites and online services;
• create and manage user accounts;
• provide products and services you request;
• process orders and payments;
• arrange delivery of products;
• respond to enquiries and provide customer support;
• communicate with you regarding our services;
• manage newsletter subscriptions and mailing lists;
• administer competitions, promotions and giveaways;
• review editorial submissions, publishing proposals and creative work;
• review artist applications and demo submissions;
• process employment and volunteer applications;
• arrange interviews and meetings;
• personalise your experience across our websites;
• understand how visitors use our websites;
• improve our products, publications and services;
• maintain the security of our systems;
• prevent fraud, abuse and unauthorised access;
• comply with legal and regulatory obligations;
• establish, exercise or defend legal claims; and
• operate our business efficiently.

We will only use your personal information for the purposes for which it was collected unless we reasonably believe another compatible purpose is appropriate and lawful.

7. Our Lawful Bases for Processing

Under the UK GDPR, we rely upon one or more lawful bases when processing your personal information.

Performance of a Contract

We process personal information where necessary to:

• fulfil orders;
• process payments;
• deliver digital products;
• provide services;
• manage customer accounts;
• communicate regarding purchases or services; and
• fulfil contractual obligations.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

Our legitimate interests include:

• operating and improving our websites;
• publishing editorial content;
• promoting our brands;
• promoting artists, authors and contributors;
• reviewing creative submissions;
• analysing visitor behaviour;
• improving customer experience;
• maintaining website security;
• preventing fraud;
• responding to enquiries;
• protecting our legal rights;
• administering competitions;
• recruiting employees and volunteers; and
• developing new products and services.

Consent

Where required by law, we rely upon your consent.

Examples include:

• sending marketing emails;
• sending newsletters;
• sending promotional updates;
• placing non-essential cookies;
• collecting optional information that you voluntarily provide; and
• certain analytics and advertising technologies.

You may withdraw your consent at any time.

Withdrawal of consent will not affect processing carried out before consent was withdrawn.

Legal Obligation

We may process your personal information where necessary to comply with legal obligations including:

• tax legislation;
• accounting requirements;
• anti-fraud obligations;
• court orders;
• law enforcement requests;
• regulatory investigations; and
• protecting legal rights.

8. Marketing Communications

Where permitted by law, we may send communications relating to:

• company news;
• magazine updates;
• articles and editorials;
• interviews;
• music releases;
• artists;
• books and publishing;
• events;
• competitions;
• promotions;
• products and services;
• newsletters; and
• announcements from our brands.

Marketing communications may be sent by:

• email;
• SMS (where available);
• push notifications;
• social media messaging; or
• other communication channels that you have agreed to receive.

You may opt out of marketing communications at any time by:

• clicking the unsubscribe link contained in our emails;
• updating your account preferences;
• contacting us directly; or
• following any other unsubscribe instructions provided.

Opting out of marketing communications will not prevent us from sending important service-related communications, including order confirmations, account notifications or legal notices.

9. Newsletters and Mailing Lists

Many of our websites allow visitors to subscribe to newsletters or mailing lists.

Where you subscribe, we may use your information to send:

• news and announcements;
• magazine updates;
• publishing news;
• artist news;
• music releases;
• editorial features;
• interviews;
• competitions;
• exclusive content;
• promotional offers;
• product launches;
• event announcements; and
• other updates relating to the brand you subscribed to.

Your information remains controlled by Amaryllise Group Ltd unless we explicitly state otherwise.

You may unsubscribe at any time using the unsubscribe link included in our emails.

10. Creative, Editorial and Publishing Submissions

If you submit creative work to one of our brands, including articles, manuscripts, novels, photography, artwork, portfolios or publishing proposals, we may process your personal information for the purposes of:

• reviewing submissions;
• communicating with you;
• evaluating publication opportunities;
• arranging interviews or meetings;
• considering future collaborations;
• maintaining internal records;
• editorial review; and
• administering our publishing activities.

Submitting material does not create any contractual relationship unless expressly agreed in writing.

Unless otherwise agreed, submitted material is used solely for internal editorial, publishing or business purposes.

11. Artist Applications and Music Submissions

Where you submit music, recordings, videos, electronic press kits or other creative material to one of our music brands, we may process your information to:

• review submissions;
• evaluate commercial opportunities;
• communicate with you;
• arrange meetings;
• conduct due diligence;
• consider future collaborations; and
• maintain internal records.

Submission of material does not guarantee representation, management, publication, release or any commercial relationship.

Unless otherwise agreed, submissions are reviewed solely for internal business purposes.

12. Employment and Volunteer Applications

If you apply for employment, internships or volunteer opportunities, we may process your information to:

• assess your application;
• verify qualifications and experience;
• communicate with you throughout the recruitment process;
• arrange interviews;
• contact referees where appropriate;
• maintain recruitment records; and
• comply with legal obligations.

Application information will only be retained for as long as reasonably necessary unless you consent to us retaining it for future opportunities.

13. Competitions, Promotions and Giveaways

Where you enter a competition, giveaway or promotional campaign, we may process your information to:

• verify eligibility;
• administer the competition;
• communicate with entrants;
• contact winners;
• deliver prizes;
• prevent fraudulent entries;
• comply with legal obligations; and
• publish winner information where permitted by law or where required for transparency.

Additional competition-specific terms may apply and will be made available where relevant.

14. Products, Services and Online Purchases

Where you purchase products or services through one of our websites, we may process personal information necessary to:

• verify your identity;

• process payments;

• prevent fraudulent transactions;

• fulfil your order;

• arrange delivery;

• provide customer support;

• process exchanges or refunds where applicable;

• maintain transaction records; and

• comply with legal and regulatory obligations.

Payment card information is generally processed securely by trusted third-party payment providers and is not stored by Amaryllise Group Ltd unless expressly stated.

Where purchases are made through a third-party platform, your transaction will also be subject to that provider’s privacy policy and terms.

15. Cookies and Similar Technologies

We use cookies and similar technologies to improve your experience when using our websites.

Cookies help us to:

• ensure our websites function correctly;

• remember your preferences;

• understand how visitors use our websites;

• improve website performance;

• personalise content where appropriate;

• measure the effectiveness of marketing campaigns;

• provide security features;

• prevent fraud and abuse; and

• deliver relevant advertising where legally permitted.

Some cookies are essential for the operation of our websites and cannot be disabled.

Non-essential cookies, including analytics and advertising cookies, will only be used where you have provided consent where required by law.

Further information about the cookies we use can be found in our Cookie Policy.

16. Analytics

We may use analytics providers to help us understand how visitors interact with our websites.

Analytics information may include:

• pages visited;

• session duration;

• click behaviour;

• browser type;

• operating system;

• referring websites;

• approximate geographic location;

• device type;

• screen resolution;

• website performance data; and

• user interactions.

Where possible, analytics information is aggregated or anonymised and is used to improve our websites, products and services.

17. Social Media and Embedded Content

Our websites may include content or functionality provided by third-party platforms.

These may include, for example:

• Instagram;

• TikTok;

• YouTube;

• Spotify;

• Apple Music;

• Facebook;

• LinkedIn;

• Pinterest;

• X (formerly Twitter);

• Vimeo; and

• other digital platforms.

When you interact with embedded content or social media features, those third-party platforms may collect information about you in accordance with their own privacy policies.

Amaryllise Group Ltd does not control the privacy practices of third-party platforms and encourages you to review their privacy policies before using their services.

18. Sharing Your Personal Information

We do not sell your personal information.

We may share your personal information where necessary with trusted third parties who provide services on our behalf or where required by law.

These may include:

• payment service providers;

• website hosting providers;

• cloud storage providers;

• email marketing providers;

• customer support providers;

• analytics providers;

• advertising partners;

• merchandise fulfilment providers;

• courier and delivery companies;

• event organisers;

• ticketing providers;

• IT support providers;

• cybersecurity providers;

• accountants;

• auditors;

• solicitors;

• insurers;

• recruitment providers;

• identity verification providers;

• fraud prevention services;

• regulatory authorities;

• courts;

• law enforcement agencies;

• government bodies where legally required; and

• trusted business partners where necessary to provide a service you have requested.

Where a particular website or service is operated jointly with another organisation, contributor or commercial partner, we may share information with that organisation where necessary and in accordance with applicable law.

All third parties are required to process personal information securely, confidentially and only for authorised purposes.

19. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure appropriate safeguards are in place to protect your information in accordance with UK data protection legislation.

These safeguards may include:

• UK International Data Transfer Agreements (IDTAs);

• the UK Addendum to the European Commission’s Standard Contractual Clauses;

• adequacy regulations recognised by the UK Government; or

• any other lawful transfer mechanism permitted under applicable legislation.

20. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods depend upon a variety of factors, including:

• legal obligations;

• contractual requirements;

• accounting requirements;

• regulatory obligations;

• dispute resolution;

• fraud prevention;

• recruitment requirements;

• editorial needs;

• publishing records; and

• legitimate business interests.

Examples of information we may retain include:

• customer enquiries;

• purchases;

• newsletter subscriptions;

• contributor submissions;

• publishing proposals;

• artist applications;

• volunteer applications;

• competition entries;

• recruitment records; and

• financial records.

When personal information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our internal retention procedures.

21. Keeping Your Information Secure

Protecting personal information is important to us.

We implement appropriate technical and organisational measures designed to safeguard personal information against:

• unauthorised access;

• accidental loss;

• misuse;

• unlawful processing;

• alteration;

• disclosure; and

• destruction.

These measures may include:

• encrypted communications where appropriate;

• secure hosting environments;

• restricted staff access;

• password protection;

• access controls;

• multi-factor authentication where appropriate;

• regular software updates;

• monitoring systems;

• backup procedures;

• cybersecurity protections; and

• routine security testing.

Although we take reasonable steps to protect your information, no website, online service or electronic storage system can be guaranteed to be completely secure.

22. Children’s Privacy

Our websites are generally intended for individuals aged 13 years and over unless expressly stated otherwise.

We do not knowingly collect personal information from children where parental consent is required by law.

If we become aware that we have collected personal information from a child in circumstances where such consent was required but not obtained, we will take reasonable steps to delete that information as soon as practicable.

If you believe a child has provided personal information to us, please contact us using the details provided at the end of this Privacy Policy.

23. Your Privacy Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you may have a number of rights regarding your personal information.

Depending on the circumstances, these rights may include the right to:

• request access to the personal information we hold about you;

• request correction of inaccurate or incomplete personal information;

• request deletion of your personal information where there is no lawful reason for us to continue processing it;

• request restriction of the processing of your personal information;

• object to certain types of processing, including processing based on our legitimate interests;

• withdraw your consent where processing is based on consent;

• request that we transfer your personal information to another organisation where technically feasible and legally applicable;

• object to the use of your personal information for direct marketing purposes; and

• request information about the way your personal information is processed.

These rights are not absolute and may be limited where exemptions apply under applicable law.

24. Exercising Your Rights

If you wish to exercise any of your privacy rights, please contact us using the contact details provided at the end of this Privacy Policy.

To help protect your privacy and the security of your information, we may ask you to verify your identity before responding to your request.

We aim to respond to all requests within the time limits required by applicable data protection legislation.

In most cases, exercising your rights is free of charge. However, we reserve the right to charge a reasonable fee or refuse a request where permitted by law, for example where a request is manifestly unfounded, repetitive or excessive.

25. Automated Decision-Making

We do not routinely make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

Where automated processing is used for website functionality, security, fraud prevention or analytics, it will be carried out in accordance with applicable data protection laws.

If this position changes in the future, we will update this Privacy Policy and provide any information required by law.

26. Data Breaches

We take the protection of personal information seriously and maintain procedures for identifying, investigating and responding to suspected personal data breaches.

Where we are legally required to do so, we will notify the Information Commissioner’s Office (ICO) and affected individuals in accordance with applicable data protection legislation.

27. Complaints

We hope to resolve any questions or concerns you may have regarding the way we process your personal information.

If you believe we have not handled your personal information appropriately, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the United Kingdom’s independent authority responsible for enforcing data protection legislation.

Further information about your rights and how to make a complaint is available from the ICO.

Website:

https://ico.org.uk

28. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes in applicable legislation;

• changes to our business operations;

• changes to our websites or services;

• developments in technology;

• improvements to our privacy practices; or

• any other operational or legal requirements.

Where appropriate, we will notify users of significant changes using appropriate methods, such as notices on our websites or by email where required.

The latest version of this Privacy Policy will always be published on our websites together with the “Last Updated” date shown at the beginning of this document.

Your continued use of our websites after an updated Privacy Policy has been published constitutes acknowledgement of the revised policy.

29. Contact Us

If you have any questions about this Privacy Policy, your personal information or the way we process your data, please contact us.

Amaryllise Group Ltd

Company Number: 16951994

Registered Office

82A James Carter Road

Mildenhall

Bury St Edmunds

England

IP28 7DE

Email:

privacy@amaryllise.com

If you contact us regarding your personal information, we may ask you to verify your identity before responding to your request.

Last Updated: 4 August 2026

Version Information

This Privacy Policy applies to websites, services and digital platforms owned or operated by Amaryllise Group Ltd, including but not limited to:

• Amaryllise Magazine

• Amaryllise Records

• and any other brands, publications, online services or creative projects operated by Amaryllise Group Ltd unless a separate privacy policy is expressly stated.